In retail, data tells you what  happened. People tell you why . If you’re betting your next quarter on dashboards alone, you’re solving yesterday’s problem with yesterday’s answers.   Here’s our position: human-to-human intelligence is the missing layer in FMCG decision-making . Not as a substitute for data, but as the interpreter that turns signals into action-fast, contextual, and commercially grounded.   The problem with “what” Artificial Intelligence and standard analytic