Black Friday has become one of the clearest indicators of our economic pressures - and the resilience of both shoppers and the FMCG sector. What is a festive kick-off in countries like the United States has, here, become a moment of relief. A way for families to make December possible. A Day Built on Necessity, Not Indulgence While Americans use Black Friday to upgrade their festive season, South Africans use it to stabilise theirs. Black Friday is no longer about luxury barg