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Most FMCG dashboards look healthy. The problem? South African growth doesn’t live in national averages. It lives in regions, retailers, stores, channels, and often, at SKU level. If your KPIs are built off global templates or “one-size-fits-all” scorecards, they can create false confidence: performance appears solid, while execution gaps and market risk quietly expand underneath. When KPIs look good, but growth doesn’t follow Here in SA, volatility is the baseline. Informal trade dynamics,...

Below is a simple approach to help FMCG suppliers and retail teams set goals that are clear, trackable, and achievable—and then actually stick to them.

December in South Africa feels like a collective exhale. The traffic thins, inboxes quieten, and there’s an unspoken agreement that it’s time to slow down. But for us in the FMCG, December doesn’t slow down - it speeds up. While much of the country switches off, we work as hard as ever, keeping shelves stocked, stores staffed and supply chains moving during some of the busiest weeks of the year. Every festive braai, beach day and holiday table depends on people who don’t fully get to switch...