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maria30479
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Join date: Aug 29, 2024
Posts (8)
Sep 19, 2025 ∙ 2 min
All Data Comes from One Place: The Past
Rory Sutherland said it the best: all data comes from one place – and that is the past. Every trend, every customer behaviour, and...
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Aug 7, 2025 ∙ 2 min
Optimising Promotional Reach – The Strategic Role of Ranging and Distribution
Ranging is more than a compliance metric—it is the foundation of market penetration. Inadequate ranging restricts shelf access and limits...
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Jul 23, 2025 ∙ 2 min
The Cost of Missed Opportunities – Why Execution Matters More Than You Think
In promotional planning, the execution phase often gets overshadowed by pre-launch activities. Yet, a well-designed promotion can...
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