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Below is a simple approach to help FMCG suppliers and retail teams set goals that are clear, trackable, and achievable—and then actually stick to them.

December in South Africa feels like a collective exhale. The traffic thins, inboxes quieten, and there’s an unspoken agreement that it’s time to slow down. But for us in the FMCG, December doesn’t slow down - it speeds up. While much of the country switches off, we work as hard as ever, keeping shelves stocked, stores staffed and supply chains moving during some of the busiest weeks of the year. Every festive braai, beach day and holiday table depends on people who don’t fully get to switch...

Black Friday has become one of the clearest indicators of our economic pressures - and the resilience of both shoppers and the FMCG sector. What is a festive kick-off in countries like the United States has, here, become a moment of relief. A way for families to make December possible. A Day Built on Necessity, Not Indulgence While Americans use Black Friday to upgrade their festive season, South Africans use it to stabilise theirs. Black Friday is no longer about luxury bargains - it’s about...