Below is a simple approach to help FMCG suppliers and retail teams set goals that are clear, trackable, and achievable—and then actually stick to them.

In retail, data tells you what  happened. People tell you why . If you’re betting your next quarter on dashboards alone, you’re solving yesterday’s problem with yesterday’s answers.   Here’s our position: human-to-human intelligence is the missing layer in FMCG decision-making . Not as a substitute for data, but as the interpreter that turns signals into action-fast, contextual, and commercially grounded.   The problem with “what” Artificial Intelligence and standard analytic

The accuracy of master data sits at the core of operational efficiency and effectiveness. Master data encompasses the foundational...

he consequences of stockouts extend beyond immediate lost sales; they also affect shelf-space allocation and brand reputation

The impact of load-shedding on FMCG operations